OpenSRS: Service Guy Vinyl Figure


Tucows OpenSRS Service Guy Action Figure
OpenSRS Service Guy Designer Vinyl Action Figure with Accessories
Tucows OpenSRS Service Guy Action Figure
OpenSRS Service Guy Designer Vinyl Action Figure Packaging
OpenSRS Custom Notebook and pencil
OpenSRS Retro Notebook and Pencil
Tucows OpenSRS Service Guy Toy Concept Illustration
OpenSRS Service Guy Concept Illustrations by John Martz
Tucows OpenSRS Toy
OpenSRS Service Guy Action Figure goes to the CNE
Tucows OpenSRS Custom Service Guy Toy
OpenSRS Service Guy at HostingCon
OpenSRS Booth at Hosting Con with Service Guy Figure
OpenSRS Service Guy in Booth at HostingCon
Tucows OpenSRS Service Guy Toy at White House
OpenSRS Service Guy Action Figure Goes to the White House
Tucows OpenSRS Service Guy Action Figure
Tucows OpenSRS Service Guy Action Figure
OpenSRS Custom Notebook and pencil
Tucows OpenSRS Service Guy Toy Concept Illustration
Tucows OpenSRS Toy
Tucows OpenSRS Custom Service Guy Toy
OpenSRS Booth at Hosting Con with Service Guy Figure
Tucows OpenSRS Service Guy Toy at White House

Who

Tucows’ OpenSRS division powers web and email addresses for millions of businesses worldwide through its reseller network of web hosting companies and Internet service providers. Tucows introduced their now iconic 1950s era Serviceman mascot in 2008, and collaborated with Happy Worker to bring it to life as a designer vinyl action figure, which has become the must-have corporate collectible & desk toy at shows and meetings.

Why

Create an engaging tangible touch point for OpenSRS’s clients to be shared, passed around both in person and online, and proudly displayed on desks. Thank and delight new resellers with a welcome gift they’ll treasure. Support OpenSRS’s reseller friendly brand and marketing at the dozens of trade shows and events the company participates in annually around the globe.

What

The OpenSRS Service Guy character was brought to toy life as a custom designer vinyl action figure, along with supporting items rooted in the brand’s 1950s-era heritage and their clients in the IT industry. Together we created a suite of fun brand pieces including:

  • Service Guy Vinyl Action Figure
  • OpenSRS Notebook & Pencil set
  • Welcome Kit: Service Guy Figure, Notebook and Pencil packaged together with buttons and stickers as a Welcome Kit for new resellers.

How

Tucows’ marketing team developed the strategy, their longtime artistic partner John Martz aka RobotJohnny created the illustrations and designs, and Happy Worker collaborated and handled sculpting, prototyping, production and logistics. The custom vinyl toys and other items were delivered to the largest industry event, HostingCon in Washington, DC, as well as various sales events and customer conferences in Europe and distribution centers in North America.

Testimonials

OpenSRS was the ONLY company that everyone seemed to be talking about. It’s easy to see why too since the OpenSRS booth was one of the most colorful and interesting and had some of the best bells and whistles at the show... visit for the Service Guy, stay for the content.

David Dunlap
Web Host Blog

Tucows was the most talked about company at our largest trade show. The Service Guy toys and original merchandise we created with Happy Worker were terrific touch points and conversation starters. They deserve the Oscar for best supporting role in our event marketing.

Ken Schafer, EVP
Tucows Inc.

Links

OpenSRS

Tucows Inc.

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