KEYW Corp: Parrot Stress Reliever


KeyW Corporation Parrot Mascot Stress Reliever
KeyW Parrot Stress Toy

Who

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Founded in 2008 and publicly traded on NASDAQ, KEYW provides agile cyber superiority and cyber security solutions for government, intelligence and defense customers. Offering extremely tailored solutions, KEYW’s proprietary technology is customised for each client. This kind of agility is core to KEYW and runs through the veins of all 800+ staff.

The parrot is KEYW’s much loved symbol and mascot. Born of the firm’s kinship for Key West, Florida, this isn’t your average cracker-eating parrot. With its fun & colorful spirit and high intelligence, KEYW’s parrot helps the company stand out from the flock.

Why

Each year KEYW attends dozens of conventions and expos around the world. They also meet one-on-one with their current and prospective clients. The KEYW team wanted to leave behind a memorable gift with clients that both turns heads and speaks of KEYW’s unique character. And, as they say, birds of a feather flock together…

What

KEYW Parrot Stress Relievers. Not your father’s “stress relievers”, these colourful & collectible parrot foam figurines have a penchant for landing in clients’ hands and offices. With their feathers carefully preened to match KEYW’s branding the squeezable birds are agile and nimble.

How

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With KEYW and their partner GlobalWatch Technologies bird watching (i.e., overseeing the creative details for the collectible), we sculpted the parrot prototype working from a 3D digital model. Happy Worker focused on bringing the 3D artwork to bird life as accurately as possible, while incorporating toy engineering and material requirements.

After making a few tweaks to some feather & surface detailing, the production molds were created. Using these molds we developed a final pre-production prototype, made from final “stress foam” materials and carefully painted to match the personality of KEYW’s unique parrot character.

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Anyone who’s seen parrots in real life knows these birds are full of vibrant, vivid colors. Everyone wanted KEYW’s parrots to be worthy of their real life roots. So to achieve the right gradient color design, Happy Worker used an airbrush technique that’s common to designer toys but virtually unheard of for stress relievers. Happy Worker also created original retail polybag packaging. With the final prototype and packaging approved, we birthed a flock of toy parrots - which are now soaring into clients’ hands around the world.

Results

The KEYW Parrot stress relievers debuted at GEOINT, a key event for the Intelligence community in the United States. Gifted to customers and the rest of the KEYW community, the parrots are spreading their toy wings in clients’ offices & providing a watchful eye on cyber superiority while sharing KEYW’s unique avian character with everyone they meet.

Testimonials

Thanks for your help with everything! The parrots are being very well received.

Ed Jaehne, Chief Strategy Officer
KEYW Corporation

Links

KEYW Corporation

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