itSMF USA, the professional organization and forum for IT Service Management pros in the US, wanted to create a mascot that would represent the progressive, growth-oriented and learning-focused characteristics of the organization. Their mascot would make appearances throughout the year, but would play a starring role at Fusion, their industry's largest and most important educational conference of the year.
Enter the itSMF owl: a smart, fun-loving, and well-traveled owl that represents itSMF USA. Having made appearances in New Orleans and Las Vegas, along with frequent flights into the other fifty states through itSMF's local area groups, the Owl stress reliever has become a popular and well-known icon in the industry. Watch out for him in years to come at Fusion and beyond!