Apartments.com: Super Leasing Pro Action Figure


Apartments.com Super Leasing Pro Action Figure
Apartments.com Super Leasing Pro Action Figure with Accessories
Apartments.com Custom Doll
Super Leasing Pro Poses for NAA Attendees
Apartments.com Leasing Action Figure
Super Leasing Pro Flies in the NAA
Super Leasing Pro Custom Action Figure Packaging
Super Leasing Pro Action Figure in Packaging
Apartments.com NAA Booth and Custom Action Figure
Super Leasing Pro Poses with Real Life Leasing Pro
Apartments.com Staff with Real Life Leasing Pros
Super Leasing Pro in Action at NAA
NAA Promotion for Apartments.com Custom Action Figure
NAA Attendee Wins at Apartments.com Booth
Apartments.com Super Leasing Pro Action Figure
Apartments.com Custom Doll
Apartments.com Leasing Action Figure
Super Leasing Pro Custom Action Figure Packaging
Apartments.com NAA Booth and Custom Action Figure
Apartments.com Staff with Real Life Leasing Pros
NAA Promotion for Apartments.com Custom Action Figure

Who

Apartments.com

Why

Encourage and empower leasing industry professionals to generate more qualified renter leads with Apartments.com and its arsenal of online tools; have a collectible desk keepsake that celebrates hard working leasing professionals; serve as a permanent tangible reminder of a larger Apartments.com B2B marketing campaign that reaches clients, prospects, partners and advertisers through a variety of mediums and touch-points.

What

The Limited Edition Super Leasing Pro, a heroic action figure created specifically for Apartments.com and for leasing professionals in the multifamily industry. Armed with her Conversion Cape, the Lead Liaison Laptop and the Ink-Credible Lease, the Super Leasing Pro prompts professionals to see themselves as Leasing Legends capable of leaving no vacancy unfilled with the help of Apartments.com.

How

Happy Worker took on the development, production, and rushed delivery while Apartments.com soared in with seamless copy writing, graphic design, and character development. Items were delivered in split shipments between Las Vegas’ Mandalay Bay Convention Center and the Apartments.com headquarters in Chicago, which were dispersed around the country to a number of Apartments.com regional sales offices.

Result

Super Leasing Pro made her debut at the NAA Education Conference & Exposition, the penthouse of all trade shows within the multifamily industry.

Watch for other bold appearances by Super Leasing Pro across the US with Apartments.com.

How can I get a Super Leasing Pro?

Real life leasing pros and multifamily professionals – to get your very own heroic mini you, please give your Apartments.com Rep a buzz, or call the main line at 1 (888) 658-RENT. You can also e-mail sales@apartments.com. (Note: if you're not a leasing professional... you'll either have to become one or make friends with one!).

Fun Facts

Apartments.com staff have been known to wear life size super hero capes in the iconic Apartments.com green during business hours.

There’s reason to believe that Super Leasing Pro leads a double as an event planner: not a vacancy remained at the Apartments.com Customer Appreciation Party in Las Vegas, the biggest bash in the industry.

Testimonials

She was the hit of the show and I wanted to once again thank you and the team at Happy Worker for all of the work you guys did to ensure that she would be ready on time and looking super fantastic!

Maureen Boyle, Director of Marketing
Apartments.com

Awesomest Conference Giveaway Ever

... this type of giveaway creates memories and also leads naturally to viral marketing – I'm passing mine on to my property manager along with the rent this month.

Chris Wood, Senior Editor
Multifamily Executive

Links

Apartments.com

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