Take Your Parents to Work Day?
By Heidi Bedore
Indian Call Centre outsourcer 24 x 7 announced its new program to invite new grads of its training program for a workplace integration tour. The catch? You’ve gotta bring your parents along.
India’s national newspaper, The Hindu announced this week that 24 x 7 will integrate all candidate’s parents into the selection process as a part of a strategy to increase employee retention rates. (Stats show that Indian call centres experience turnover of 50% or more)
According to this company, family opinion affects job selection to a high degree. Without parent approval, grown-up child workers are less likely to stick with a job. (Costing the company big bucks on recruitment and training). Did your family affect your career choice... without knowing it?
Parents and Employers vs. Kid Candidates
So what happens if not-so-little Johnny starts a new job, but Dad doesn’t approve? 24 x 7 HR people suggest that little Johnny will not only quit his job, but will also choose a different parent-approved job next time. Integrating parents into job selection is the solution to employee retention for this company, which provides counseling and workplace safety briefs to nerve-racked parents.
Seem extreme? Maybe not, considering the other stuff that Moms and Pops do to send their kids down the yellow brick road of all career paths. Parents may give their kids Legos instead of Playdoh in the hopes of producing engineers over artists. The ‘rents might even have their say about whether Jr. will be eating KD at the local community college or out of state (and away from Mommy and Daddy). Is a lifetime of unconscious career grooming any better than helping kids pick a career after graduation?
Parent: Help or Hindrance to Recruiters?
Supportive parents look to develop their kids into career champions, but parents may be going too far. Over-protective parents are now demanding to know more about the prospective employer than their candidate kids, forcing companies to consider parents in the selection process.
College Journal notes that companies like Merrill Lynch, Office Depot and Ernst & Young also have programs like the one employed by 24 -7. As parents increase their participation in the lives of their kids, companies are forced to react, leaving kid candidates to fight off their supportive yet ultra-protective parent in order to make a career decision that pleases everyone.
On one hand, parents who like the company will help with the org's employee retention. On the other hand, parents can be a pain in the ace. But with a millenial generation more lost than the cast-aways on your favorite primetime TV show, maybe parents are necessary to hold on to their kid's career compass.
HR people: If finding the right candidate is half the battle, then expect the other half to involve convincing parents that your company is good enough for their "superstar" spawn.