// The Work / Metro
Why
As the world's largest global newspaper, Metro is a major media sponsor for festivals across the globe. One of these is the Buskerfest Toronto International, with a crowd of over half a million spectators that watch street performers from around the world. Metro presents the top award of the festival, the People's Choice Award. Metro wanted something special to truly wow the audience and performers alike… and make it well worth flying around the world and performing one's heart out for days on hot concrete.
What
Together with Metro we decided to create the prize every street performer wants most – a hat overflowing with money from fans. Plus, it had to be the most vibrant, eye popping reward ever seen by a busker.
How
Happy Worker presented several different concepts that captured the unique experience of being a street performer. With the chosen design, we created and painted a colorful hat, and engineered the trophy components. The final piece became Metro's Amazing Technicolor Busker Dreamhat.
Result
"I must say we love you guys - everyone who saw the trophy, both from Buskerfest and from Metro said "HOLY SH)#!!! That trophy is AWESOME!" Congratulations once again on a phenomenal job on this project!! Happy Worker - you guys kick some SERIOUS ASS!"
Marketing & Promotions Specialist
Metro
Metro
Buskerfest Trophy
Fun Facts
Winner of the Toronto Buskerfest 2007 Metro People's Choice Award - Alakazam, aka Al Millar from Australia. As "The Human Knot", Alakazam performs freaky body contortions, cheeky comedy, and sky-high feats of danger.
While no hats were harmed during production, dozens of different styles of hats were carefully studied at flea markets and second hand stores, on our hunt for just the right inspiration for the final award.
Metro Toronto
www.metronews.caBuskerfest Toronto International
www.torontobuskerfest.com