While we create many types of different items for our clients - making toys from scratch is a big playful passion of ours.
Toys amaze people. Packaging your brand in an eye catching, fun form always gets a reaction. It's this ability to surprise and delight that leaves a lasting impression with clients.
To learn more about our custom toy creations, read on. or skip ahead by picking a link below.
Our clients tell us that their unique toys always turn heads and create delight. That’s because:
Toys are engaging and playful. Each time your customer picks up their toy, it creates another deep brand impression.
Toys are provoking. They cause prospects to interact and react.
Toy branding goes deep. Your marketing messages and brand are embodied in every part of the finished product: the toy, its name, <how it’s used>, and in the packaging.
Toys are collectable. The toys we create are designed to be played with over and over, and displayed forever.
Our toys are retail quality. All of the toys we’ll create together are retail quality – not promo or trinket quality. They’re high quality collectibles. We’re experienced at making toys for retail.
We can create just about anything – but we never create just anything.
Each custom toy is designed from the ground up with your marketing messages in mind.
Together we’ll imagine the original toy concept from your branding and marketing goals. Depending on the nature of the toy, we’ll put to use a number of our creative services to bring the toy concept to life.
Turning your marketing into a fun, playful promotional product – the kind that stays in your prospect’s hands, on their desk and in their mind - takes innovation and creativity. And we pack lots of both into everything we make.
More about our creation process
Classic toys are immediately recognizable because they’ve dominated pop culture for decades. We’re able to play off almost any classic toy, turning it into an interesting new creation for our clients that tap into the instant recognition with their customers and builds on it.
If you imagine creating your own custom “Mr. Potato Head”, “Scrabble”, “Slinky”, “Legos”, “Gi-Joe”, or “Barbie Doll”, we’ll take inspiration from its form, playability and functionality to create a brand new toy, just for you. Note we’ll never copy a classic outright. Instead, we’ll reinvent it with a fun twist based on your brand and your message.
Big ideas - the kind that need a brand new, never before seen canvas – is something that really excites us. So think big. Be original and different. We’ll work together to brainstorm brand new toy ideas that your prospects will want to get their hands on.
Since each toy we make together is completely customized, we have the ability to choose its functions and capabilities, depending on your needs and goals. While some toys we create are meant solely for display purposes, most are playable. They move, rotate, bend, stack, stick, hang, roll, talk, jump… you get the picture!
We're also talented at designing and manufacturing complex toys with many parts, different types of materials, and poseable joints - like custom action figures and custom dolls.
We work with a variety of materials to make toys that will be the best vehicle for your message:
We’ll strategically choose the best materials for your toy, its uses and its user.
Colors are always chosen with care to suit the toy, its package and your message.
Toy safety requirements are preplanned and revisited at each stage.
Your toy packaging is as strategically designed and manufactured as the toy itself. We can provide all design and copywriting services, or act in a supporting role for you and your creative team.
Different types of packaging we’ve created for our clients include:
Custom designed blister cards
Clamshells / full blisters, including re-sealable varieties
Custom printed polybags
Clear acrylic display boxes
Packaging Finishing Touches
We can customize the final packaging and finishing steps down to the smallest detail so that your toys are right on target. This includes options like:
Direct mail - creating complete direct mail pieces, tightly integrating the toy and mailer box
Trade shows - customizing the package and/or toy so it’s easy to wear or carry around a trade fair floor
Retail options - including common retail product options like hang tabs or dangling tags, UPC codes, stickers, and point-of-sale displays
Marketing literature - including reply cards, brochures and sales rep business cards either attached to, inside, or as part of the packaging
While we can create between 1 and 1 million toys, there are a few things to keep in mind:
As with anything, the fewer toys we create at one time, the less cost effective pricing becomes
For reasonable pricing, we prefer to create toys in the 1000’s of units and up
The toys we create together will have an impact. Usually the uses and demand for the toys is greater than our clients anticipate. For budgeting purposes, it’s better to make more toys at once than
If you have a business problem to solve, and are on the hunt for great custom toy ideas - we can help. We’re as excited as you are to put your brand into action.