Custom Toys
While we create many types of different items for our clients - making toys from scratch is a big playful passion of ours.
Toys amaze people. Packaging your brand in an eye catching, fun form always gets a reaction. It's this ability to surprise and delight that leaves a lasting impression with clients.
To learn more about our custom toy creations, read on. or skip ahead by picking a link below.
Playful Marketing
Our clients tell us that their unique toys always turn heads and create
delight. That’s because:
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Toys are engaging and playful. Each time your customer picks up their toy, it creates another deep brand impression.
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Toys are provoking. They cause prospects to interact and react.
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Toy branding goes deep. Your marketing messages and brand are embodied in every part of the finished product: the toy, its name, <how it’s used>, and in the packaging.
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Toys are collectable. The toys we create are designed to be played with over and over, and displayed forever.
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Our toys are retail quality. All of the toys we’ll create together are retail quality – not promo or trinket quality. They’re high quality collectibles. We’re experienced at making toys for retail.
Custom Toy Creation Process
We can create just about anything – but we never create just anything.
Each custom toy is designed from the ground up with your marketing messages in mind.
Together we’ll imagine the original toy concept from your branding and marketing goals. Depending on the nature of the toy, we’ll put to use a number of our creative services to bring the toy concept to life.
Turning your marketing into a fun, playful promotional product – the kind that stays in your prospect’s hands, on their desk and in their mind - takes innovation and creativity. And we pack lots of both into everything we make.
More about our creation process
Innovative Takes on Classic Toys
Classic toys are immediately recognizable because they’ve dominated
pop culture for decades. We’re able to play off almost any classic
toy, turning it into an interesting new creation for our clients that tap
into the instant recognition with their customers and builds on it.
If you imagine creating your own custom “Mr. Potato Head”, “Scrabble”, “Slinky”, “Legos”, “Gi-Joe”, or “Barbie Doll”, we’ll take inspiration from its form, playability and functionality to create a brand new toy, just for you. Note we’ll never copy a classic outright. Instead, we’ll reinvent it with a fun twist based on your brand and your message.
Toys that Nobody’s Ever Seen – or Imagined
Big ideas - the kind that need a brand new, never before seen canvas –
is something that really excites us. So think big. Be
original and different. We’ll work together to brainstorm brand
new toy ideas that your prospects will want to get their hands on.
Toy Capabilities
Since each toy we make together is completely customized, we have the ability
to choose its functions and capabilities, depending on your needs and goals.
While some toys we create are meant solely for display purposes, most are
playable. They move, rotate, bend, stack, stick, hang, roll, talk, jump…
you get the picture!
Custom Action Figures and Custom Dolls
We're also talented at designing and manufacturing complex toys with many
parts, different types of materials, and poseable joints - like custom
action figures and custom dolls.
Toy Materials
We work with a variety of materials
to make toys that will be the best vehicle for your message:
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We’ll strategically choose the best materials for your toy, its uses and its user.
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Colors are always chosen with care to suit the toy, its package and your message.
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Toy safety requirements are preplanned and revisited at each stage.
Custom Toy Packaging
Your toy packaging is as strategically designed and manufactured as the
toy itself. We can provide all design and copywriting services, or act in
a supporting role for you and your creative team.
Different types of packaging we’ve created for our clients include:
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Custom designed blister cards
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Clamshells / full blisters, including re-sealable varieties
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Window boxes
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Custom printed polybags
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Clear acrylic display boxes
Packaging Finishing Touches
We can customize the final packaging and finishing steps down to the smallest detail so that your toys are right on target. This includes options like:
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Direct mail - creating complete direct mail pieces, tightly integrating the toy and mailer box
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Trade shows - customizing the package and/or toy so it’s easy to wear or carry around a trade fair floor
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Retail options - including common retail product options like hang tabs or dangling tags, UPC codes, stickers, and point-of-sale displays
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Marketing literature - including reply cards, brochures and sales rep business cards either attached to, inside, or as part of the packaging
Quantities
While we can create between 1 and 1 million toys, there are a few things
to keep in mind:
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As with anything, the fewer toys we create at one time, the less cost effective pricing becomes
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For reasonable pricing, we prefer to create toys in the 1000’s of units and up
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The toys we create together will have an impact. Usually the uses and demand for the toys is greater than our clients anticipate. For budgeting purposes, it’s better to make more toys at once than
Next Steps
If you have a business problem to solve, and are on the hunt for great custom
toy ideas - we can help. We’re as excited
as you are to put your brand into action.
If you’ve already got a toy in mind, and are a good match with Happy Worker – contact us.
Fun fact