They’re collectible, heroic, playful and engaging. Action figures and dolls are mini plastic tributes that bring brand celebrities, creative characters, corporate mascots and business heroes to toy life.
Happy Worker strategically designs and creates original toys that become lasting brand collectibles and treasured desk keepsakes.
We collaborate with brands & fans, companies, and agencies. And we don’t make just any “old” toys…
Each order of retail quality toys we make - whether they're action figures, dolls, designer vinyl figures or figurines - are designed and manufactured from scratch to best suit our client’s needs and to excite their fans.
Together with our client-partners like Yahoo!, Blizzard, McAfee, Safeco, Apartments.com and Merrill Lynch, we’ve created exciting results through the toy superpowers of custom dolls and action figures.
Custom Dolls and Custom Action Figures
designed to concept/character, size, shape, and colors
sculpted design, paint colors, accessories, materials, packaging
20 - 26 weeks from concept to delivery
varies based on size, number of joints, detailing, packaging and production order
Recommended Starting Quantities
5,000+ 6-inch action figures (or) 2,000+ designer vinyl figures
We work together with our clients to design and produce original dolls and figures that embody the spirit, energy and character of their brands. And we include our passion for design, happiness, and getting all the little details right in each and every batch of toys we make.
Creating and producing new orders of action figures normally requires 20 to 26 weeks to design, prototype, manufacture and deliver. Some figures that have complex designs or that mix different materials or production techniques can take a bit longer.
Faster delivery timelines may be possible depending on the design and current production capacity. To achieve shorter production schedules often review & approval stages are minimized and additional “rush” charges will apply.
Happy Worker normally manufactures action figures in the thousands of toys at a time. Our recommended production quantities are 2,000+ toys for designer vinyl figures, and 5,000+ toys for plastic action figures and dolls. We have experience with large complex projects and can readily support orders in the hundreds of thousands to millions of toys.
Orders less than 2,000 toys - please note:
We put the same details, time, and effort into each new toy, regardless of project size. So the fewer toys we make the less cost effective pricing becomes. This is because the creative and pre-production investments such as design, prototyping and molds are spread over a smaller number of figures.
For smaller orders of 1,000 or more figures, please Contact us and we will happily make recommendations.
A Happy Note about Personalized One-Off Action Figures
Most orders of action figures we produce in quantity are priced at wholesale prices, or typically two-thirds to half of what the figure’s suggested retail price would be if they were sold at retail stores.
As a general pricing guideline, most 6-inch action figures with accessories range between $6/ea and $12/ea in quantity, while pricing for mini figures (less than 4 inches high) can range from $4/ea to $8/ea, or less in the hundreds of thousands or millions of figures.
Design, sculpting, prototyping, tooling and molds are normally on top of the per-unit pricing, and can range from the mid thousands to tens of thousands depending on design, number of toys developed at the same time and project complexity.
Because Happy Worker designs and produces original toys from scratch for our clients, we work backwards from budget targets and program objectives to select the best toy characteristics to achieve all key goals. Please contact us and our happy team will help recommend the best figure format.
Often we’re asked to create collector action figures as toy tributes to all kinds of professionals. We’ve created toy superheroes for IT experts and geeks, managers and executives, HR and recruiting experts, financial types, working moms and insurance pros. Each order is designed from the ground up - just our clients’ brands, messaging, and audience. These branded toys are then gifted by our clients to their prospects, customers and employees – always with exciting results.
Custom action figures are always a hit - and they hit big. Here's why:
Awesomest Conference Giveaway Ever
"Awesomest Conference Giveaway Ever…this type of giveaway creates memories and also leads naturally to viral marketing …”
Source: Multifamily Executive Blog
"... In the box was a small action figure—a “service guy” harkening back to the 1950s... We'd bet that this “service guy” still stands, wrench and to-do list in hand, on the desks of OpenSRS' prospects, which strikes us as enduring branding."
Source: B2B Magazine
Fun Facts - Yahoo!
Yahoo! and Happy Worker created the Super Recruiter character and launched the first action figure in the line in 2005. Since then, these mini HR heroes have been adopted on HR pros desks across the US, and continue to organically generate regular, unsolicited inbound calls to HotJobs' sales reps.
We've been on hand to help Yahoo! launch their custom action figures and original promotions at HR trade shows in San Diego, Washington, DC, Las Vegas and Chicago.
Visit for the Service Guy, Stay for the Content
"...OpenSRS was the ONLY company that everyone seemed to be talking about. It’s easy to see why too... visit for the Service Guy, stay for the content."
Web Host Blog
Source: Web Host Blog